Zuckerberg’s summer look includes $1,150 t-shirt

• Mark Zuckerberg sported a $1,150 Balmain t-shirt on vacation in Ibiza with his wife.
• The Meta CEO has been shifting from his classic gray t-shirts and hoodies to more stylish outfits.
• The internet is warming up to his more fashionable rebrand.

Mark Zuckerberg — CEO, chairman, up-and-coming fashion icon?

The Facebook cofounder was recently spotted sporting a $1,150 Balmain t-shirt while vacationing in Ibiza, Spain, with his wife, Pricilla Chan, People reported.

Available on the Balmain website and Saks Fifth Avenue, the cotton and wool short sleeve crewneck is embossed with the brand’s name and logo prominently, giving Zuckerberg a true hypebeast appearance. It’s loud — and a switch-up from the quiet luxury shirts he’s traditionally worn, where you’d be hard-pressed to spot a logo.

The knit designer shirt was also paired with reflective sunglasses, dark blue shorts, and a hint of stubble.

The Meta CEO lately has been veering away from his classic tech bro uniform of the past decade, from jackets over sweatshirts to even a new gold chain that went viral.

“Zuck with the chain?? Unstoppable,” one person wrote on X, formerly Twitter.

It’s not just fans that have taken notice of his more casual and adventurous (well, for a tech boss) outfits. Even Instagram head Adam Mosseri recently said on a podcast that, “I’m totally into it. I think clothes are fun, so I’m very supportive.”

While Zuck dips his toe into more fashionable wear, the fresher style is also working as a gentle rebrand from his heavily meme-ed robotic mannerisms. A stylist previously told Business Insider that shift could be part of a strategy to “make him approachable and show that he’s a fun guy.”

And it seems to be working.

After branching out to pieces ranging from a dragonfly-embellished suit to a gold, tiger-printed shirt, another person took to X to write, “Zuck’s personal stylist and PR team are doing the lord’s work.”