Wisconsin’s Click It or Ticket Campaign Returns for Memorial Day Travel Boost

(WTAQ-WLUK) — As Wisconsin gears up for near-record travel for Memorial Day weekend, a campaign aims to keep roads safe.

The annual WisDOT and Wisconsin State Patrol Click It or Ticket campaign will return May 20 through June 2.

Law enforcement agencies and departments throughout the state will increase patrols over Memorial Day Weekend, encouraging motorists to wear their seatbelts.

“We hope buckling up becomes a habit for everyone one the roads,” State Patrol Superintendent Tim Carnahan said. “Encourage others to buckle up too. It’s a simple step that’s proven to save lives.”

State law requires all drivers and passengers to wear a seat belt when traveling in Wisconsin. Children must also be in the proper child safety seat for their age and size. Penalties are higher for transporting unrestrained children, and passengers can also be cited.

The goal of Click It or Ticket is not simply to issue citations, but to educate the community on the lifesaving benefits of wearing a seat belt. A 2023 survey found that 8% of Wisconsin motorists still do not wear seat belts.

In addition to Click It or Ticket, WisDOT’s Buckle Up Phone Down campaign encourages drivers and passengers to be aware of the dangers of not wearing a seat belt throughout the year. Take the Buckle Up Phone Down pledge at wisconsindot.gov/BUPD. Join as an individual, community group or business and commit to traffic safety on every trip.