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Will AI Become the New UI in Travel?

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Will AI Become the New UI in Travel?

In the tourism sector, the influence of GenAI innovations on business operations is undeniable. From my theoretical standpoint, conversational platforms like ChatGPT will likely become the main or even the sole gateways to the internet. I envision a future where such platforms transition from simply processing data to becoming the primary aggregators and distributors of travel-related information. This shift could dramatically change the current structure and interface of the internet. Users may interact with the web solely through conversational AI interfaces rather than through various websites or proprietary applications. These tools can potentially develop into a kind of “superapp,” similar to WeChat but with markedly different functionalities from traditional applications. We may be moving from an informational web to a generative one, switching from an HTML-based user interface to one driven by Large Language Models. How do you perceive this possible shift from an informative to a generative web? What could be the implications of moving from traditional web navigation to a model where interactions are primarily conducted through AI-driven chatbots? Does this evolution mark the end of the web as we currently know it?

Stanislav  Ivanov
Stanislav Ivanov

Founder and Editor-in-chief of ROBONOMICS: The Journal of the Automated Economy

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