Viral ‘Hawk Tuah Girl’ sells more than $65,000 in merch in wake of NSFW social media fame

Sex sells.

The young woman who shot to fame as “Hawk Tuah Girl” thanks to an X-rated interview has already sold more than $65,000 worth of merchandise.

Hailey Welch went viral earlier this month when she shared her explicit thoughts on oral sex during a woman-on-the-street spot with Tim & Dee TV — and is now selling branded hats through the Tennessee-based apparel company Fathead Threads, according to the company’s social media.

The brand has already sold more than 2,000 “Hawk Tuah ‘24” hats, owner Jason Poteete told Rolling Stone.

At $32.78 per hat – plus $50 for a sold-out, signed version – the total comes to at least $65,000.

“Of course she hasn’t gotten a dime from the first viral video that went out,” Poette said of Welch, who he claimed he has known for years. 

“Nobody was asking permission for her to do nothing, neither. I just wanted her to get some profit off of this deal,” he said.

Welch is “overwhelmed” by her newfound fame and requested that Poteete not divulge any personal information about her or feature her face on the merch, the owner said.

“Our largest orders are usually 100 hats, maybe 150 to 250 shirts. This is way out of the normal for us,” Poteete said. “This is a small, family-owned shop. We’re all-hands-on-deck right now.”

He declined to say what percentage of the profits Welch is receiving.

Welch – who was initially rumored to have been signed by Hollywood’s United Talent Agency – is also working on trademarking her now-infamous phrase, he said.

“There are some crazy people in the world who’ve reached out to her,” he says. “She’s probably one of the most well-known people in the world at this point. But I don’t know if she’s embraced it.”