Test Your Eye for AI: Leading Online Travel Agency justfly.com Introduces its Latest Brand Photography Through an AI Lens with its “Unmasking Intelligence” Photo Campaign

Win Airline Tickets, a Two-Night Stay in a Top Destination in the U.S. or Canada, and a Premium Camera to Document Your Adventure

MONTREAL, June 20, 2024–(BUSINESS WIRE)–As the summer travel season kicks off, leading online travel agency justfly.com is thrilled to announce the launch of its “Unmasking Intelligence” photo contest. The campaign invites the public to test their eye for AI by interacting with the company’s latest brand photography, which blends real photos with AI enhancements and challenges them to discern where reality ends and AI begins.

“Technology is revolutionizing the travel industry, and AI is at the forefront of this transformation,” said Henri Chelhot, CEO of justfly.com. “At justfly.com, we are dedicated to blending innovation with accessibility, ensuring our customers experience the best of both worlds. Our ‘Unmasking Intelligence’ campaign demonstrates our commitment to innovation and our passion for creating memorable travel moments through technology.”

The goal of the campaign is to showcase the company’s commitment to incorporate advanced technology in every aspect of their business. From simplifying the booking process and making travel more accessible, to using AI-enhanced photography in their marketing, justfly.com is embracing AI to enhance our travel experiences. “We wanted to offer a fresh perspective on travel and exploration,” added Chelhot. “This contest engages our audience in a fun and interactive way and highlights the incredible advancements in AI and its potential to enhance our travel experiences.” Starting June 20, participants in the U.S. and Canada are invited to explore a series of 29 photos that have been expanded with AI. By dragging a line to identify where the real image ends and the AI generated one begins, participants will be entered for a chance to win the ultimate travel prize.

The lucky winner, to be announced the week of July 8 will receive two airline tickets to their choice of Montreal, Toronto, New York, or Miami. The prize also includes a two-night hotel stay and a Sony ZV-1 digital camera, perfect for vlogging and capturing this unforgettable travel experience. The contest is open to residents of the United States and Canada (excluding Quebec) only.

About justfly.com

justfly.com™, a Momentum Ventures subsidiary, is an online travel agency created to reach the North American market. Partnering with more than 400 airlines that travel to and from the U.S. justfly.com makes travel accessible, enabling more people to visit new places and explore new cultures. Since 2014, the company has been focused on offering the best travel options while providing a user-friendly and efficient customer experience. More can be found at justfly.com.

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Contacts

media_relations@justfly.com