Countless stadiums, arenas, golf tournaments and bowl games have sponsors in their titles. The world’s most prestigious soccer league was named the Barclays Premier League until...
The Big 12 and member schools have had initial discussions on a potential private equity investment into the conference, league sources familiar with those talks confirmed...
The Big 12 isn’t the only Football Bowl Subdivision conference considering selling its naming rights to a sponsor. At least three Group of 5 conferences have...