Scooter Braun Officially Retires As Music Manager After 23 Years

Scooter Braun announced today that that “after 23 years, this chapter as a music manager has come to an end.”

In a long Instagram post, Braun said he wanted to devote more time to his famiy and his role as CEO and board member of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation, which acquired Braun’s Ithaca Holdings merged with Hybe in 2021. Hybe is the home of BTS, Jungkook, and dozens of other K-pop acts.

Braun, who started in the business at age 19 and went on to managed Ariana Grande, Justin Bieber and a host of big and up-and-coming names over the last two decades, said he will now be “a father first, a CEO second, and a manager no more.”

Braun had stepped back over the past two years, now his exit is official.

“Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of the.”

The now-former manager also made headlines for tangling with Taylor Swift after Ithaca acquired the rights to her fist six albums in 2019. Swift claimed the sale was conducted without consulting her and that she has since been blocked from buying back her masters. Braun countered that Swift refused to negotiate and instead incited a public feud by pitting her fan base against him. Braun sold the master recordings to private equity firm Shamrock Holdings a year and a half later. Discovery+ UK recently ordered a two part doc series, working title Taylor Swift vs Scooter Braun: Bad Blood.

Allison Kaye and Jen McDaniel, top executives at Braun’s SB Projects, will now run it together. Both “are more than capable to lead and as we combine new resources their the opportunities with their leadership are endless,” Braun’s post said. “These two incredibly powerful women will now step into a role that I know will grown into the most impressive women-led management business our industry has ever see