Norwegian Cruise Line CEO says millennials and Gen Z are the ‘fastest growing’ segment

Shares jumped on Monday, closing up 7.56%, after Norwegian raised its full year-guidance. This is the second time the company has raised its guidance this month, having done so at the beginning of May when it reported better-than-expected quarterly earnings.

According to Sommer, Norwegian continues to see demand among its target customer base, “middle and upper tier income consumers.” He added that the company is seeing positive booking patterns and “great booked positions” for the future.

Sommer highlighted one way his company is trying to appeal to wealthier customers: its luxury “ship-within a ship” concept, which he said could be ideal for multigenerational cruisegoers.

“Maybe the rich grandparents want to be in pure luxury, where they have all the amenities, concierge, butler, private dining,” Sommer said, adding, “but still have the amenities of a big ship, with lots of entertainment, other dining venues, lots of activities to do at night.”