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Nike discontinues self-lacing ‘Back to the Future’ shoes and removes app from App Store, Google Play

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Nike discontinues self-lacing ‘Back to the Future’ shoes and removes app from App Store, Google Play

There’s nothing quite like the feeling of putting on your self-lacing Nike shoes that you spent $350 on and just knowing they work. The app provides all the custom adjustments you need via Bluetooth, and everything is excellent. That is until Nike reveals it’s doing away with the app from Google Play and Apple’s App Store. 

Nike explained the details on its support site regarding the Adapt BB sneakers and their companion Adapt app being discontinued. “After five years, we’re retiring the Adapt App and removing it from the Apple and Android app stores, globally, on August 6, 2024,” reads the support post.

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