NFL had to take Taylor Swift’s Eras Tour into account for 2024 schedule

NFL

By Caroline McCarthy

So maybe everything isn’t about Taylor Swift…

But what if it is?

The NFL has made way in its schedule for Swift’s second U.S. leg of her Eras Tour during the 2024 season, the league said this week after the schedule was released Wednesday.

Mike North, NFL vice president of broadcast planning, said the league needed to factor in her American tour dates when deciding the season schedule and locations, per Fox Sports.

The Eras Tour is scheduled at Hard Rock Stadium, the home of the Miami Dolphins, during Week 7, from Oct.18-20.

The NFL’s scheduling has sent the Dolphins on the road that week to play the Colts on Oct. 20.

Swift’s tour then hits New Orleans’ Caesars Superdome, the Saints’ home field, from Oct. 25- 27.

The Saints will head west to Los Angeles to play the Chargers in Week 8, which is the final day of Swift’s New Orleans leg.

Swift finishes her second U.S. run at Lucas Oil Stadium, where the Colts call home, with her shows running from Nov. 1 to Nov. 3. 

The Colts will head to Minnesota to face the Vikings for a Week 9 matchup to avoid a conflict.

In what North called a “pure coincidence,” Swift will be performing at the Rogers Centre, home of MLB’s Toronto Blue Jays, from Nov. 14-16 and Nov. 21-23.

Swift’s boyfriend, Travis Kelce, and the Chiefs will play the Bills in the middle of that on Nov. 17 in Buffalo, which is about 99 miles from Toronto.

The game takes place on an off night for Swift, in theory, making it easier for the pop star to make the trek from Canada to Highmark Stadium in Western New York.

While unintentionally contributing to the “Love Story,” the NFL could stand to benefit more from Swift’s potential attendance.

Last season, Swift reportedly generated over $330 million in “brand value” for the NFL and the Chiefs through her relationship with Kelce.