MSGM

Get an exclusive look at Massimo Giorgetti’s MSGM‘s innovative Spring 2025 men’s fashion show from the runways of Milan Men’s Fashion Week, held in June 2024.

MSGM Celebrates 15th Anniversary with Sea-Inspired Collection

Massimo Giorgetti paraded a vibrant show on Saturday, hitting all the right notes at MSGM. Literally, with a soundtrack ending with MGMT’s 2007 hit “Kids” that is a perfect manifesto for the brand and served the Millennials attending the show a shot of nostalgia for breakfast. But also metaphorically, as Giorgetti reminded the fashion crowd that pilgrimaged to an industrial venue in the outskirts of Milan what his brand has been about for the past 15th years: energy, youthfulness and lightheartedness.

All much-needed in these gloomy times, these elements contributed to the charm of the co-ed effort Giorgetti presented, which was inspired by his relationship with the sea.

The Rimini, Italy-born designer poured his homeland’s sunny approach to life into a lineup rich in references ranging from marinière stripes to motifs like sails, crabs, and dolphins popping up as prints or on jacquard knits. These were seen across both the men’s spring 2025 and women’s resort lines, with the former revealing a sportier vibe and the latter refreshingly dusting off the MSGM girly ways of yore.

The color palette amplified the impact, as primary colors were joined by shades of blue and MSGM’s signature acid hues. Even when going for darker tones and more mature silhouettes like in tailoring, Giorgetti embraced a relaxed attitude in proportions and a touch of eccentricity with embroideries or wavy inserts in popping colors.

English artist Luke Edward Hall’s illustrations of sailors made for a nice arty touch that blended with the theme and stood out on bowling shirts for him and a knitted vest worn over a flounced skirt for her. The collaboration added to the artistic performance staged on the runway, where buckets of colored paint were thrown — almost too violently — over plexiglass walls facing the guests.