Michael Kors is first to deploy Mastercard’s AI-powered shopping assistant

Michael Kors is implementing a generative AI customer assistant.

Michael Kors is the first retailer to utilize a next-generation customer assistant from Dynamic Yield, a Mastercard company.

The luxury brand is making the Shopping Muse solution available to consumers through a global integration on its website. Based on generative AI and initially announced in November 2023, Shopping Muse combines contextual and behavioral insights to produce recommendations that are based on the retailer’s keywords, visual cues, and the consumer’s own personal intent and affinities. 

For example, a customer could receive personalized product suggestions based on search terms such as “cottagecore” or “beach formal.” Shopping Muse recommendations are designed to match an individual consumer’s unique characteristics and builds on the conversation’s context over time to hone search results and match unusual queries.