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Levi’s CEO says the ‘head-to-toe denim lifestyle’ is seeing success

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Levi’s CEO says the ‘head-to-toe denim lifestyle’ is seeing success

In a Wednesday interview with CNBC’s Jim Cramer, Levi Strauss CEO Michelle Gass said the popularity of “top-to-bottom” denim outfits is growing.

“Our new focus is, yes, continuing to own jeans, but taking that denim top to bottom,” she said. “Things like denim skirts and denim dresses — which, historically, have not been big businesses for us — I mean, they’re exploding, up triple digits in the quarter.”

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