JF Fitness Receives Investment from Trive Capital and 808 Capital Partners

JF Fitness, a Richmond, VA-based Crunch Fitness franchisee serving the Mid-Atlantic and Southeastern U.S., received an investment from Trive Capital and 808 Capital Partners.

The amount of the deal was not disclosed.

The company intends to use the funds for continued footprint expansion in the Southeastern U.S. via new gym openings and select acquisitions.

Founded in 2014 by John Freeland, JF Fitness of North America is a Crunch Fitness franchisee operating 24 gyms across North Carolina, South Carolina, Georgia, Alabama, Virginia and Maryland. Crunch offers a comprehensive gym experience, with cardio, strength training and weightlifting equipment, in addition to group fitness, high-intensity interval training, indoor cycling, and yoga classes. Crunch’s members also get access to a range of value-added amenities, such as personal training, fitness assessments, a variety of Relax & Recover®️ services, and childcare.

In connection with Trive and 808’s investment, JF Fitness acquired Team Roldan, a Crunch franchisee operating 8 gyms across Alabama, Georgia and South Carolina. 

Commenting on the news, John Freeland said: “We are delighted to partner with Trive and 808 in this next phase of our growth. In addition to aligning culturally, our teams possess a shared vision for the long-term success of our company, comprised of thoughtfully executing our defined growth strategy, investing in our key leaders and employees, and relentlessly delivering a market-leading experience for our valued members.”

FinSMEs

24/06/2024