Is travel retail one of the biggest untapped markets of the wine industry?

Important transformations are reshaping the sector as travel bounces back. Help your wine to take-off by entering the Wine Travel Retail Masters competition before 29 July.

Travel Retail was one of the most impacted sectors in the Covid-19 pandemic. Four years later, the industry seems to have bounced back, but not without changes.

“Travellers are returning but buying patterns have evolved” warned Erik Juul-Mortensen, the president of TFWA in September 2023. In a world dominated by personalised marketing, he calls for a transition of the travel retail industry from a one-size-fits-all approach.

This is a strategy leading French wine brand Paul Mas recently adopted, as they announced the launch of their exclusive Travel Retail range at the latest TFWA Asia Pacific Exhibition in Singapore.

“We aim to provide travellers with an unparalleled wine experience that captures the essence of French luxury and rural charm” commented Asia export manager Kévin Florès.

Travel Retail is a fantastic opportunity to get your brand across the world and to connect with customers, often eager to bring a souvenir back from their trip.

Yet, entering this market does not come easy: having your wine recognised in our dedicated competition could help you enter the Travel Retail sector or consolidate your presence in it.

After the success of its first edition, which uncovered a myriad of gems from England to Australia, the Wine Travel Retail Masters returns in August to find the best the sector can offer.

The contest is open to any wine sold or willing to be sold in travel retail. They can be produced anywhere in the world. Entries are open for another five weeks and results will be published in the September issue of the drinks business magazine and online, putting your wine in front of thousands of professionals and consumers.

Success in the air: enter the competition here before 29 July for the chance of winning a medal.

Entries cost £159 ex VAT

For more information contact: sophie@thedrinksbusiness.com