HP introduces Omni and Elite PCs, retires Pavilion, Spectre, Envy, and Dragonfly brands

In a nutshell: HP is changing the naming scheme for its consumer and commercial PC lineups to prepare for Microsoft’s new “AI PC” era. The company feels that the new “future-ready naming structure” will simplify the PC-buying process for consumers, streamline its product portfolio, and differentiate the HP brand from its competitors.

As part of the plan, HP is scrapping the Pavilion, Spectre, Dragonfly, and Envy brands that denoted the company’s budget, prosumer, premium business, and premium consumer lineups, respectively. Instead, the company is introducing the “Omni” brand for its consumer PCs (both desktops and laptops), while its business offerings will now be marketed under the “Elite” branding.

The prefixes will be followed by a signifier representing the product category. For example, the company will market consumer laptops under the OmniBook brand, while commercial laptops will be labeled EliteBook. All-in-one desktops will use either OmniStudio or EliteStudio based on their target audience, while traditional desktops aimed at consumers and businesses will use the OmniDesk and EliteDesk monikers, respectively. The company’s gaming PCs, however, will retain the OMEN branding.

Each category will also have different numeric components, denoting their segment. For consumer PCs, they will be represented by odd numbers, including 3, 5, and 7, while business PCs will be numbered 2, 4, 6, and 8. The top two tiers in both cases will be designated X and U, with the latter being short for “Ultra.” It will come with the highest specs and the most innovative features, representing the very best that HP has to offer.

The term “OmniBook” was originally used by HP for one of its first notebook portfolios, and the company says that it chose to reuse that name all these years later as it has newfound significance in the era of hybrid laptops. Explaining the relevance of the prefix “Omni,” HP said that the word, which means “all,” represents the company’s diverse array of products that help users effortlessly blend work and play.

Alongside the brand reshuffle, HP also announced a couple of Copilot+ AI PCs, including the EliteBook Ultra G1q laptop for businesses and the OmniBook X 14 for consumers. Both are powered by the Snapdragon X Elite processor, but being an enterprise laptop, the former also includes more advanced remote management features and security, such as Microsoft Pluton. Other leading PC manufacturers, including Dell, Lenovo, Samsung, Asus, and Acer, also announced their own Snapdragon-powered Copilot+ PCs this week.