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Gen Z’s shopping decisions are heavily driven by TikTok and influencers, report finds

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Gen Z’s shopping decisions are heavily driven by TikTok and influencers, report finds

Young Asian woman unboxing new purchase clothings from cardboard box that received from her online shopping retail delivery at home. She is happy and excited to see the content from the box. Online shopping, trustworthy parcel delivery service

D3sign | Moment | Getty Images

Generation Z in Asia-Pacific is taking fashion cues from idols and influencers, heavily driven by TikTok, a new KPMG report showed.

“Where past generations visited department stores or shopping malls to buy basics or check out new styles, Gen Z are looking for trends online, following idols and influencers and aspiring to wear the same clothing,” the report said.

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