FTC prepares to sue largest U.S. alcohol distributor, alleging ‘secret kickbacks’

Florida-based Southern Glazer’s Wine and Spirits distributes alcohol for over 7,000 brands in 44 states. Founded in 1968, the company serves as a middleman between alcohol producers and the liquor stores that consumers buy from. The company reported $26 billion in revenue in 2023, according to Forbes.

The Robinson-Patman Act is an obscure 1936 antitrust law that forbids companies from offering better prices to one buyer over another for the same commodity. A case has not been brought under the law since 2000.

Under the FTC’s interpretation, the Robinson-Patman Act is not a wholesale ban on price discrimination and could allow volume discounts. The law only applies when price discrimination practices interfere with competition — a charge the FTC’s website says is legally “complex” to prove.

Critics say the Robinson-Patman Act has been known to inadvertently ban discounts that can help bring down consumer prices — a risky prospect for President Joe Biden who has hinged his economic platform on making costs cheaper for voters.

Some have argued that the law effectively makes it illegal to offer discounts on bulk goods because smaller purchasers may be unable to handle such large quantities, the sources said.

The FTC’s case is also complicated by the alcohol industry’s piecemeal regulatory structure. Alcohol distribution laws are typically state-specific, rather than under a unified federal policy. This could make it tricky for the FTC to litigate a case against Southern Glazer’s, one of the sources said.

Spokespeople for both the FTC and Southern Glazer’s declined to comment.

An FTC lawsuit would not be the first legal complaint to accuse Southern Glazer’s of anticompetitive business practices.

In 2022, alcohol distribution startup Provi, formerly known as Tiz Inc., sued Southern Glazer’s and another major alcohol distributor, Republic National Distributing Company.

Provi alleged that the alcohol giants had agreed to boycott the startup and encouraged other retailers to avoid doing business with it, effectively blocking its ability to compete in the industry, according to the lawsuit.

On May 30, a judge rejected requests from Southern Glazer’s and Republic National to dismiss Provi’s case.

An FTC lawsuit against Southern Glazer’s would join a wave of legal actions by the commission that have become the trademarks of aggressive antitrust enforcement under Biden.

During the 2022 fiscal year, the FTC filed 24 challenges to block prospective mergers, according to an annual report. Meta, Amazon, Microsoft and Kroger are among the dozens of companies the FTC has filed antitrust lawsuits against in the past three years.

“We were previously living in a regime where there were deals making it out of the boardroom that were facially unlawful,” FTC Chair Lina Khan said Tuesday at CNBC’s CEO Council Summit in Washington.

“That means that we then have to spend public resources going to court,” said Khan.