Fashion
French fashion house Chloé prepares for Texas outpost in Dallas
Highland Park Village is getting a new free-spirited, French addition.
Luxury fashion house Chloé will open at the shopping center this fall. It will be the first Texas and sixth U.S. location of the brand, which is owned by the same group as Cartier, Van Cleef & Arpels and Peter Millar, among others. The store will carry items including women’s ready-to-wear as well as jewelry, eyewear and beauty, the company said.
The brand also has a shop at Saks Fifth Avenue at Houston’s Galleria mall.
Dallas’ booming population has made it an even more outstanding fashion destination, said Highland Park Village co-owner Stephen Summers. Chloé’s approximately 2,408-square-foot shop joins upscale storefronts like Dior, Hermès and Carolina Herrera. On the Chloé site, tailored mini shorts retail for $3,090 and a silk sun dress retails for $3,890.
“I think the fashion quotient in Highland Park Village has been accelerated over the past decade to where we’re on the radar for most brands in the world at this point,” Summers said.
Sales at Highland Park Village are up by 160% since 2019, Summers added.
Highland Park Village sits near some of America’s wealthiest ZIP codes. It is Summers’ job, he said, to look for “up and coming” interesting brands.
“We’re obviously not looking to run anybody off if they’re doing very, very well,” Summers said. “But as you know, fashion is cyclical. And brands get hot and brands get cold, and we’re just trying to have as many hot brands at the same time as possible.”
Last year Highland Park Village added four new shops to its lineup, including French-Italian brand Moncler and designer Jonathan Simkhai’s namesake Simkhai. The same year, the center’s Starbucks lost its lease and Ralph Lauren closed its longtime space — which Dior will take over — to move to a new location within the Village.
Summers said “we go to Paris two or three times a year” to see what’s relevant. Chloé had been on Summers’ radar for five years, he said, and the brand has signed a long-term lease with Highland Park Village. The storefront will also be the first Chloé location under new designer Chemena Kamali, Summers said.
“I’ve seen the store design, it’s gorgeous,” he said. “And they’ve really brought a Parisian boho chic kind of vibe back to Chloé, you know that existed under Phoebe Philo.”
The Chloé location at Highland Park Village will sit between Valentino and Alice + Olivia, Summers said. It will occupy a space previously occupied by Italian fashion house Etro.
Chloé released its Resort 2025 collection this week. A representative from Chloé declined to further comment for this article.
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