Faircado raises €3M to accelerate AI-powered resale shopping browser extension for the circular economy

AI-powered second hand shopping assistant Faircado, has closed a €3 million Pre-Seed funding round. 

Founded in 2022 by Evoléna de Wilde d’Estmael and Ali Nezamolmaleki, the Berlin-based startup offers an AI-powered browser extension that helps consumers automatically find second-hand alternatives when shopping online, drawing from a database of 60+ million products from 50 different partners including eBay, Back Market, Grailed, Rebuy and Vestiaire Collective. 

Faircado’s in-house image-matching algorithms gather key information including product images, titles and brands to provide users with tailored resale recommendations.

Employing both a revenue-per-click and a commission-based model, Faircado earns a percentage commission on sales generated through its platform to partner sites, and charges a fixed fee for each user redirected to these platforms. 

Faircado aims to elevate the circular economy and address the need for convenient and eco-friendly shopping solutions by promoting the purchase of ‘pre-owned’ items, positioning re-commerce at the forefront of e-commerce’s sustainable future. 

Currently, Faircado’s extension supports over 1,600 websites, ranging from Amazon and Zalando, to Patagonia and Apple, offering consumers like-for-like items across fashion, electronics, and books.

Closely analysing market demand trends, Faircado plans to broaden its offering to include furniture and children’s items, further shaking up traditional retail across new sectors. 

The round combines €1 million from World Fund, €1 million from Slush VC’s, €150 thousand from Impact Shakers, an initial investment of €750 thousand from BackBone Ventures, Earlybird and Minc accelerators as well as Peak Capital and Atomico’s angels, among others in November 2022. 

Read our exclusive interview with Faircado after winning the 2023 Slush 100.

According to co-founder and CEO Evoléna de Wilde d‘Estmael: 

“World Fund’s expertise, expansive network and commitment to climate tech that bolsters a regenerative world will be instrumental as we scale our product. 

Tim’s experience in founding and then scaling successful brands like Ecosia and Eyeo (the firm behind AdBlock), to millions of users and millions in revenue, provides invaluable insight into the intersection of mass-market consumer tech and circular economy principles.”

Tim Schumacher, General Partner at World Fund commented:

“We see immense potential in Faircado’s mission to accelerate the transition to a circular economy. Simply put; our society buys too much stuff, while our basements, bookshelves and closets are full of exactly the stuff other people want.

At the same time, we tend to forget about this fact, which is why I love when Faircado automatically tells me while shopping on Amazon for example that , ‘wait a minute, here’s the same stuff used, in great condition, yet 80 per cent cheaper.’” 

The fresh capital will fuel team expansion, geographical growth into UK and French markets, and further development of its image recognition technology. 

Lead image: Faircado. Photo: Alex Bex.