Country stars including Dolly Parton featured in festival livestream shopping

CMA Fest is offering livestream shopping.

Some big names from country music will be interactively engaging fans and selling merchandise via livestream at the CMA Fest.

Hosted by the Country Music Association (CMA) in Nashville, the CMA Fest is the longest-running country music festival in the world and features more than 300 country music artists performing over the span of four days from June 6-9, 2024.

For this year’s event, the CMA is partnering with the TalkShopLive livestream shopping platform to produce and stream a series of shoppable livestreams showcasing interviews with country superstars Dolly Parton, Cody Johnson and Lainey Wilson. 

The shoppable livestreams will broadcast across multiple destinations including TalkShop.Live, CMAFest.com, and CMA and respective artists’ Facebook pages. The livestreams will offer official CMA Fest merchandise, music, and products from the participating performers, as well as the opportunity to donate to the non-profit CMA Foundation.

TalkShopLive’s CMA Close Up Stage livestream schedule is as follows:

Thursday, June 6
10:45 a.m. – 11:30 a.m. CST
A special conversation with Dolly Parton, who will offer merchandise. 

Friday, June 7
10:45 a.m. – 11:30 a.m. CST
CMA Fest Artist of the Day Cody Johnson, who will offer merchandise.

Sunday, June 9
10:45 a.m. – 11:30 a.m. CST
CMA Fest Artist of the Day Lainey Wilson, who will offer pre-orders of her forthcoming studio album as well as merchandise.

Walmart debuted TalkShopLive simulcasting for Facebook in June 2023, and producer and songwriter Benny Blanco, who has collaborated with performers including Selena Gomez, Katy Perry, Snoop Dogg and K-pop superstars BTS, hosted a cooking-themed live shopping event on his Instagram page using TalkShopLive simulcasting in March 2024.

In addition to Blanco, other celebrities who have hosted shoppable livestream events on the TalkshopLive platform include Oprah Winfrey, Jennifer Lopez, Reneé Rapp, Noah Kahan, Gracie Abrams, Sabrina Carpenter, and most recently actress and singer/songwriter Kate Hudson.

Hudson’s livestream offered a living room concert as well as copies of her new album “Glorious” and album-themed merchandise and was presented in partnership with Rolling Stone magazine. It was accessible via Hudson’s Instagram feed and Facebook page, as well as on RollingStone.com, TalkShop.Live, and across the TalkShopLive content distribution network.

“CMA Fest is the ultimate event for country music fans from around the world each year and we are thrilled to partner with CMA to bring these superstar interviews to the masses through a series of shoppable livestreams,” said TalkShopLive co-founder and CEO Bryan Moore. “So many country music artists already rely on TalkShopLive as their video commerce solution to sell their music, merchandise and more. This partnership is a reflection of our longstanding relationships and our commitment to being the best partner to the music industry.”