Fitness
Connected Fitness Equipment Market Business Analysis, Swot Profile, Current Developments, Strategies To Boost Industry Growth 2031 | EGym, Les Mills, Life Fitness, Precor, NordicTrack
Market Overview:
Connected fitness equipment enables users to track their workout metrics, follow on-device or online workouts, stream music and more through a companion mobile or web app. Key products include treadmills, indoor cycling bikes, ellipticals and weight machines that are equipped with internet connectivity and integrated devices.
Market Dynamics:
The connected fitness equipment market is expected to witness significant growth over the forecast period owing to rising health consciousness among consumers and increasing adoption of smart home gym equipment. Growing awareness about managing health through exercises and fitness tracking is encouraging consumers to opt for advanced connected devices that can monitor vital metrics. Furthermore, the emerging trend of in-home workouts during the pandemic has also fuelled sales of high-tech home fitness solutions. Product enhancements including integrated heart rate monitors, personalized training programs and social competition features are further attracting users.
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Advance in internet connectivity and wireless communication networks allows for enhanced connected fitness experiences:
The rapid evolution of internet connectivity technologies such as 4G and 5G networks along with improvements in wireless communication standards such as Bluetooth and Wi-Fi have enabled greater connectivity capabilities for fitness equipment. This has allowed fitness equipment manufacturers to develop smart and interactive machines that can track user workout data and share it over the internet. Users can now access live and on-demand classes or train with others remotely on their indoor cycling bike or treadmill. The ability to connect to various apps and virtual platforms expands the type of workouts one can do. This has made workouts more motivational and social for users driving increased adoption of connected fitness equipment.
Reliance on third party technology and app ecosystem poses integration challenges:
While connectivity opens up many interactive features, connected fitness equipment relies heavily on seamless integration with various third party apps and platforms for their functionality. Any disruptions, bugs or technical issues with these external technologies can negatively impact the user experience with the fitness equipment. Equipment makers have limited control over the app ecosystem and are dependent on the continuity and support provided by other companies. This dependency poses integration challenges and risks such as data security vulnerabilities, connectivity dropouts or app updates breaking equipment compatibility. Resolving such issues requires extensive coordination between multiple vendors adding to the complexity.
Opportunity to expand into virtual fitness subscriptions and personal training:
The uptake of virtual and on-demand interactive workouts during the pandemic has demonstrated the potential for connected fitness beyond just the equipment. Users now expect an integrated digital experience involving online training sessions, performance tracking, social communities and customized programs. Fitness equipment makers can leverage connected capabilities and collected user data to offer digital services like virtual personal training, subscription-based workout libraries and social virtual group classes. This allows expanding revenue streams without requiring additional hardware purchases. As virtual solutions gain wider acceptance, such services present an opportunity for connected fitness brands to engage users continually and strengthen customer loyalty.
Growth of IoT fitness devices and wearables drives integration of health data:
The rapid proliferation of IoT and wearable technologies in the health and fitness sector has resulted in a wealth of biometric and activity data that users want to leverage for a holistic wellness experience. There is a growing demand to integrate information from various tracking devices into connected fitness systems for a unified view of health stats. This opens up possibilities to offer personalized coaching, generate actionable insights and intelligent training programs based on aggregated metrics. Top fitness equipment makers are partnering with health platform companies and developing open APIs to seamlessly sync user data between different recording platforms. This growing capability to integrate diverse health datasets is an important market trend supporting new data-driven services and features.
List of the Top Key Players of the Connected Fitness Equipment Market:
✦ EGym
✦ Les Mills
✦ Life Fitness
✦ Precor
✦ NordicTrack
✦ Technogym
✦ The Beachbody Company(MYXfitness)
✦ True Fitness
✦ Peloton
✦ Echelon
✦ Nautilus Inc
✦ Tonal
✦ FightCamp
✦ StairMaster
✦ Star Trac
✦ Hammer Strength
✦ Volava
✦ Wattbike
✦ OxeFit
Segmentation by type:
✦ Cardio Equipment
✦ Strength Training Equipment
Segmentation by Application:
✦ Home
✦ Commercial
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Objectives of the Report:
✅To evaluate and research micro markets with regard to their potential, growth patterns, and contributions to the Connected Fitness Equipment market.
✅ To provide accurate and helpful information regarding the elements influencing the Connected Fitness Equipment market’s growth.
✅To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Connected Fitness Equipment market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
✅ To showcase the development of the Connected Fitness Equipment market in different parts of the world.
Key takeaways from the Connected Fitness Equipment market report:
➤ Detailed consideration of Connected Fitness Equipment market-particular drivers, Trends, constraints, Restraints, Opportunities, and major micro markets.
➤ Comprehensive valuation of all prospects and threats in the
➤ In-depth study of industry strategies for growth of the Connected Fitness Equipment market-leading players.
➤ Connected Fitness Equipment market latest innovations and major procedures.
➤ Favourable dip inside Vigorous high-tech and market latest trends remarkable the Market.
➤ Conclusive study about the growth conspiracy of Connected Fitness Equipment market for forthcoming years.
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Reasons to purchase Report:
✔︎ This Report Profiles Key Players In The Connected Fitness Equipment Market Based On The Following Parameters – Company Details (Found Date, Headquarters, Manufacturing Bases), Products Portfolio, Sales Data, Market Share And Ranking.
✔︎ This Market Report Illustrates Key Insights About Market Drivers, Restraints, Opportunities, Market Trends, Regional Outlook.
✔︎ This Report Provides In-Depth Analysis Of The Connected Fitness Equipment Market, And Provides Market Size (US$ Million) And CAGR For The Forecast Period (2024-2031), Considering 2023 As The Base Year.
✔︎ This Report Elucidates Potential Market Opportunities Across Different Segments And Explains Attractive Investment Proposition Matrices For This Market.
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