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Chinese promotion matches Nvidia graphics cards with Black Myth: Wukong game

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6 months ago

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Chinese promotion matches Nvidia graphics cards with Black Myth: Wukong game

Nvidia Corp’s GeForce RTX 4070 graphics card. Photo: Nvidia

Still, a number of mainland gamers have derided this novel marketing ploy by Maxsun, owned by Shangke Information Technology.

“This promotion has limited appeal because GPU [graphics processing unit] sellers should focus on their target market,” said Helen Ding, a gamer from northeast Liaoning province. “Those who want the game don’t want to buy a new GPU.”

Mainland gamer Richard Chen was one of those who pre-ordered a physical copy of the deluxe edition of Black Myth: Wukong that costs 1,998 yuan. “I won’t buy a new GPU for the game because it isn’t worth paying around 5,000 yuan for the game [under that promotion],” he said.
An Nvidia employee shows the company’s GeForce hardware on display at the Computex trade show in Taipei, Taiwan, on June 5, 2024. Photo: Reuters

The global video gaming GPU market is forecast to reach US$15.7 billion in 2029, up from a projected US$3.7 billion this year, according to market research firm Morder Intelligence.

Over the past few years, graphics cards – once Nvidia’s bread-and-butter business – have been surpassed by demand for the US company’s advanced GPUs used for training artificial intelligence systems.
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