CAMP, Simon Expand Partnership for New Play-and-Shop Retail Experiences

Continuing its collaboration with real estate investment trust Simon, CAMP is opening two new locations in Philadelphia and Houston.

CAMP is known for its interactive retail experience, allowing guests to play before they pay. The stores are designed to be a combination shopping and play space. CAMP currently has seven locations across the country, each with rotating immersive experiences. CAMP partnered with Simon previously for its Burlington Mall location, which opened to Boston residents in 2022. Now, two new CAMP destinations are planned at Simon’s shopping centers: King of Prussia and The Galleria.

King of Prussia is a shopping destination near Philadelphia, Pennsylvania, while The Galleria mall calls Houston, Texas home. Both stores will occupy more than 10,000 square feet and feature CAMP’s rotating experience offerings. 

CAMP has seen recent success partnering with beloved brands. Next month, the company’s Bluey x CAMP collaboration is headed to its Burlington Mall location. Other licensing partnerships for immersive experiences include Encanto x CAMP, Little Mermaid x CAMP, and Trolls x CAMP.

The King of Prussia location will open later this year, while The Galleria location will welcome guests next year. In addition to the expanding partnership, CAMP investors have made an equity investment to support the growth of the company. 

“Simon’s mission is to elevate and reinvent the shopping experience in modern and innovative ways for our shoppers and the communities we serve,” says Zachary Beloff, Vice President, Business Development and Leasing, at Simon. “We are focused on curating new experiences, like CAMP, and offering a one-stop destination for families to shop, dine and play.”