Australian Fashion Brand Masal Takes the Spotlight at Milan Bridal Fashion Week | Elle Canada

Over the past five years, the brand has built a reputation for producing some of the most daring and eye-catching creations, and it has new ones coming up in its 2024 Summer Collection.

Masal started this year with a bold leap in the high-end-fashion arena, debuting an innovative collection at Si SposaItalia Collezioni. It’s bringing in a new and exciting collection of never-before-seen designs in a style that’s referred to in the industry as “a marriage between traditional and modern.”

While bridal fashion currently leans towards modern minimalism, Masal has courageously ventured in the opposite direction. Masal’s ball gowns symbolize timeless allure and a grand spectacle. The label’s step into exquisite bridal-gown designs has been defined by innovation within tradition and by making traditional the new sexy. 

Drawing inspiration from the rich heritage of Turkish craftsmanship, Masal created an array of unprecedented styles and unveiled them at this year’s Milan Bridal Fashion showcase. With aspirations to craft breathtaking visual narratives, the Sydney-based brand is poised for a future that’s grand, bold and remarkable.

Here’s a look at a few of the Masal gowns that have caught the attention of brides, bridal boutiques and fashion critics.

NORA