Apple wants to redefine AI as ‘Apple intelligence’ at WWDC

Apple’s (AAPL) Worldwide Developers Conference kicks off this week, spanning from Monday, June 10 to Friday, June 14. The iPhone maker is expected to showcase its next generation of AI-integrated products. Apple CEO Tim Cook’s keynote address is scheduled to begin at 1 P.M. ET.

TECHnalysis Research President & Chief Analyst Bob O’Donnell joins Yahoo Finance’s Morning Brief to underline the drivers Apple’s AI products and services will have on the tech stock.

“And when Apple does it, a much larger audience sees what this is, starts to understand and comprehend what it is, and therefore it becomes a big thing. Even though they are later to the game,” O’Donnell says. “And then the question… [is] services: How do they start to monetize some of these features and add to that huge services pie that’s been the biggest and most profitable part of the business for a long time?”

For more expert insight and the latest market action, click here to watch this full episode of Morning Brief.

This post was written by Luke Carberry Mogan.

Video Transcript

Lots of hype, lots of expectations surrounding that A I announcement that we are going to uh be expecting to hear my question to you though is how big of a catalyst do you see this being for Apple stock?

Well, first of all, of course, Dave, explaining to the world what A I actually means, it’s not artificial intelligence.

Apparently it’s gonna be Apple Intelligence.

But anyway, um look, here’s the thing, Brian was raising this question earlier.

What is it that’s gonna take people to machines and, you know, at the end of the day, a lot of this stuff, apparently, Apple modest types of things, text summarization.

Tell me what this website says.

Tell me what this document says, generate an uh an email for me automatically remove all those people in front of my family on my vacation photos so I can clean it up, you know, nice practical things.

The thing about it is when Apple does and by the way, all that stuff’s been available on Android phones and other places for a long time, the difference is it’s Apple, right?

And when Apple does it, a much larger audience sees what this is starts to understand and comprehend what it is and therefore it becomes a big thing even though they are later to the game.

And then the question and again, Brian hinted at it services, how do they start to monetize some of these features and add to that huge services pie?

That’s been the biggest and most profitable part of the business for a long time.

Bob.

I hear you, Siri digital assistant might be cool the ability for me to erase a bunch of my friends out of photos from five years ago.

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I’m all for maybe I want to share those on social media.

That’s great.

But are we still looking at Apple being a laggard in the A I arms race?

This is a company arguably what, two years behind some of the news flow from an open A I A Microsoft and other companies the like or should investors be concerned?

I mean, look, they are clearly behind Brian, but they’ve been behind on plenty of other things and that hasn’t slowed them down.

Uh The bigger question for me is things like, you know, rumored partnerships with open A I to integrate chat GP T type technology into the Apple experience.

That’s not Apple.

Apple’s usual way of doing things.

They like to invent it themselves.

Thank you very much, but they may have been forced in this particular situation because they’ve been so far behind to do that.

And you know, we’ve seen some strange things happen with open A I.

And of course, Microsoft is using Open A I and how does all of this intermingle and what are the implications of that?

That’s kind of the stuff I’m curious about.

And you know, the other thing is timing wise, sometimes being a little bit late to the game on a brand new technology is just the right time and it is timing this actually as again, the mainstream of folks start to go.

Wow, actually, this really is cool and this is the kind of stuff I want time will tell Bob o’donnell long time uh and video watcher and technologist, research president and Chief Alice.

Always good to see you talk to you soon.

Thanks guys.