Anne Hathaway, Zendaya, Liu Yifei Front Bulgari Eternally Reborn Campaign

BULGARI’S LADIES: Bulgari brand ambassadors Anne Hathaway, Zendaya and Liu Yifei front the brand’s latest campaign, dubbed “Eternally Reborn.”

Directed by Nathalie Canguilhem and lensed by fashion photographer Zoey Grossman, the campaign will be released globally on Tuesday and follows the unveiling of the Aeterna high jewelry collection in Rome last week. Hathaway and Yifei attended the fashion show staged to present the collection and held at the antique complex of the Baths of Diocleziano, which was walked by the likes of Isabella Rossellini and Carla Bruni.

The collection, designed by Bulgari’s jewelry creative director Lucia Silvestri, is especially meaningful because it marks the 140th anniversary of the Rome-based brand.

To celebrate the company’s milestone, Silvestri and its artisans conceived the Serpenti Aeterna necklace, which she said was “the most precious necklace ever crafted by Bulgari.” A rough diamond of more than 200 carats was cut to create seven D flawless ultra clear and pure pear diamond drops totaling 140 carats, one for each year of the brand’s history. 

As part of the “Eternally Reborn” activations, Bulgari has conceived a dedicated installation “Vista Aeterna,” created by Dutch designer Sabine Marcelis. It offers a contemporary interpretation of Rome’s urban landscape and is situated by the Spanish Steps until June 15. The installation comprises 12 travertine-based pillars adorned with reflective colored mirrors, which rotate throughout the day, tracing the path of the sun from dawn until dusk.

Videos showing Hathaway, Zendaya and Yifei wearing the high jewelry designs and posing against the Roman skyline and other city sites to the tune of “Burning” by the Yeah Yeah Yeahs flank the photos.