Amazon Prime Day date confirmed – here’s when you can shop the deals

Get ready for tons of deals on one of Amazon biggest sale days of the year.

The e-commerce giant announced the dates for Amazon Prime Day, which will take place July 16 and 17. Prime members can get exclusive access to deals from brands like Clinique, Allbirds, Kiehl’s and more.

New deals will drop as often as every five minutes throughout the event, so members can come back to find more on sale each time, according to a news release.

The event starts at 12:01 a.m. PDT on July 16, and runs through the end of July 17. This is the 10th year Amazon has held Prime Day.

Jamil Ghani, vice president of Amazon Prime, said in the release: “Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event.

“In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023.”

Invite-only deals are also coming back, where Prime members can request an invitation to exclusive deals that are expected to sell out.

Some examples of invite-only deals include up to 40% off Sony Wireless Headphones and up to 30% off Peloton products.

Prime Day began in 2015 as a way for the company to celebrate its 20th anniversary. What was once a one-day event has become a 48-hour shopping extravaganza that has in the past incorporated live-stream performances from Billie Eilish and Taylor Swift.

Megan Thee Stallion kicked off the event this year by announcing the dates in a music video to an original song titled “It’s Prime Day.” The rapper has her own Prime Day Picks that users can shop, like her favorite makeup, home decor and clothing.