Affordable 24/7 Gym Models : Pure Fitness

PureGym, a leading fitness operator originating from the U.K., is known for its innovative 24/7 gym model. The brand is now expanding its successful ‘Pure Fitness’ concept into North America through a strategic partnership with RCS Real Estate Advisors. This collaboration aims to leverage RCS’s expertise in real estate strategy to accelerate Pure Fitness’s franchise and real estate footprint across the U.S. and Canada.

Founded in 2008, PureGym has established itself as a pioneer in affordable and flexible fitness solutions, catering to over 1.9 million members worldwide across nearly 600 gyms. The introduction of its Pure Fitness brand to North America builds on its proven success in Europe and other global markets, offering low-cost memberships, state-of-the-art equipment, and round-the-clock access, without the need for long-term contracts.

This partnership not only aims to enhance the availability of fitness amenities but also to support local economies by creating new business opportunities through franchising.