Amazon announces Prime Day 2024 dates: Get ready for the 10th annual sale

The prime time for summer shopping is nearly here.

On Tuesday, Amazon announced that its highly anticipated annual Prime Day is returning this July, once again bringing two days of sizzling sales.

And if previous years are any indication, the deals will likely span categories ranging from home and tech to beauty and fashion.

When is Prime Day?

Prime Day 2024 will run from July 16 to July 17.

What is Prime Day?

The two-day shopping event offers countless can’t-miss deals for Amazon Prime members. If you’re not already a subscriber, don’t sweat it; it’s free to sign up for a 30-day trial in time to start shopping. (In addition to the mega-retailer’s famous two-day shipping, you’ll also get access to perks like Prime Video, Amazon Music and more.)

Deals to expect

While we’ll have to wait for the official kickoff to shop the major markdowns, Amazon’s sale section is already brimming with bargains. Below, get a head start on shopping with a selection of star-loved items from Amazon’s current deals.

Nurse Jamie Uplift Massaging Beauty Roller

Kyle Richards shouted out this portable beauty tool in an Amazon livestream, calling it a “miracle wand.”

Samnyte Hair Wax Stick

Alix Earle included this frizz-fighting stick in her picks for last year’s Prime Day — and several of our editors swear by it too.

Hero Cosmetics Mighty Patch

Earle’s Prime Day picks from last year’s sale also included these pimple-fighting patches, which she once dubbed her “ultimate skin hack” in a TikTok caption.

Apple AirPods (2nd Generation)

Deals on Apple AirPods? We’re all ears.

Thinking of trying out a tinted moisturizer this summer? Now’s the time to glow for it. Kendall Jenner and Eva Longoria have both used this on-sale bronzer for red carpets, while Martha Stewart’s makeup artist Daisy Foye told People she uses it on the octogenarian icon “every day.”

Levi’s classic denim has a long list of A-list fans, from Kylie Jenner and Hailey Bieber to Olivia Wilde and Elsa Hosk — and Page Six’s own editors live in their Levi’s, too.