Apple reportedly even held talks with Meta about an AI partnership as it plays catch-up

Apple is apparently looking to take all the help it can get to integrate generative AI into its . According to a report by the , citing sources with knowledge of the discussions, Apple has held talks with Meta about the possibility of using the company’s generative AI model. It also reportedly had similar discussions with startups Anthropic and Perplexity. As of now, though, nothing has been finalized, WSJ reports.

At WWDC earlier this month, Apple officially announced its much-rumored partnership with OpenAI that will with the upcoming generation of the devices’ OS. During the event, Apple’s senior VP of software engineering, Craig Federighi, also as something that could be added to Apple Intelligence in the future. “We want to enable users ultimately to choose the models they want,” Federighi said. It would make sense, then, for Apple to be shopping around.

But for the time being, only OpenAI has been confirmed as a partner. OpenAI’s GPT-4o will be integrated into Apple Intelligence to bolster Siri and other tools, with some features expected to arrive later this year.