Sponsored: Los Angeles blends infrastructure, innovation to drive hotel demand

Hoteliers and municipal officials aren’t always on the same side of the table. In this exclusive interview, Los Angeles’ Chief Tourism Officer Doane Liu details how the City of Angels is creating a new seating chart with a proactive agenda that aligns stakeholders with a new menu of opportunities. He delves into a multi-layered strategy to pull through the upside of gamechangers such as Los Angeles International Airport’s (LAX’s) $40 billion expansion and plans for a bigger, modernized convention center as well as small-scope neighborhood-building initiatives supported by marketing from the Los Angeles Tourism and Convention Board to help increase hotel demand and margins.
 
Click play to find out how Liu’s open-door policy for the city’s hoteliers and his regular conversations with 22 other department heads involved in LA’s innovative Tourism Council are generating increased business potential for hoteliers citywide.