Athlete-Backed Fashion Campaigns : Versace’s Underwear Campaign

Dwyane Wade posed for the latest Versace underwear campaign. The photos were taken by Tim El Kaïmin, highlighting Dwyane Wade’s athletic physique. Versace, the Italian fashion house has updated the trunks and briefs design. The designs are mainly on the border, which is a reimagined Greca border, with the Medusa head, which is synonymous with Versace. Dwyane Wade was styled by Jason Bolden, who has previously worked with Yara Shahidi, Stephen Curry, and Michael B. Jordan.

This is not Wade’s first endeavor with Versace. Earlier this year, Wade wore Versace to the Met Gala, and in 2012 Wade launched a line of eyewear with Versace. Wade’s continuous partnerships with Versace can lead to brand awareness through Wade’s fans.