Fashion And Cinema From Benin? And There’s More  

Highlighting the economic impact, Awadi points to festivals like the Timitar Festival in Agadir and the Niger’s Ségou Art festival in Mali as catalysts for local economic growth. “Those festivals change the mood of their respective cities,” he observes, noting the widespread engagement from hoteliers to artisans, positioning festivals as significant economic drivers.

Mohamed Doumbia, of the African Culture Fund in Mali, advocates for indigenous development as the cornerstone of sustainable festival financing. “We have always worked to gather local intelligences, strengths, and resources first, upon which we primarily rely to gradually build an organization similar to those in Northern countries,” Doumbia narrates.