Love’s Travel Stops strengthens partnership with Naf Naf Grill

Three new locations are set to open across the travel center chain’s network in California, Virginia and Tennessee.

Love’s Travel Stops is expanding its partnership with quick service restaurant chain Naf Naf Middle Eastern Grill, renowned for its Middle Eastern cuisine.

The new sites will be established at the travel stop chain’s sites in Greenville, Virginia; Barstow, California, and  a Tennessee location to be announced at a later date. This strategic move further strengthens the current partnership between the two brands.

With Greenville set to open in the second quarter, the other two locations in Barstow and Tennessee plan to open their doors in the fourth quarter.

“Broadening our collaboration with Naf Naf amplifies the positive momentum we’ve experienced since joining forces. Their team consistently provides exceptional support across various areas, from design to operations,” said Nick Bouse, director of food service at Love’s. 

The first Naf Naf location at a Love’s Travel Stop was established in November 2020 in Greenup, Illinois. Since then, the food franchise has expanded with two more locations in Illinois and Indiana.

Both brands are committed to expand their partnership nationwide in the coming years, with market analysis identifying Tennessee, California, and Illinois as future growth territories.

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