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If your work’s average, you’re screwed. It’s over for you

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If your work’s average, you’re screwed. It’s over for you

AI isn’t just coming, it’s here. It’s not just some hypothetical thing that one day in the future might render your work redundant – it exists, now, and is on course to make 99% of what creators create extinct. 

That’s according to Casey Neistat, the divisive but undisputed godfather of what we now understand to be content creation – a label that is increasingly used pejoratively. At the same time, though, it increasingly represents not just a subgenre of media but the entire way in which media is produced. 

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