Our beauty writer’s 44 must-buy Prime Day beauty deals: Skincare, makeup, more

Whether you’re keen on drugstore beauty brands or the lavish luxury labels, saving even a dollar or two on your staples is something you wouldn’t complain about.

Now that it’s Amazon Prime Day, lovers of lipsticks and skincare alike are jumping for joy. That salon-grade shampoo? Discounted. The TikTok-viral moisturizer you’ve been seeing on your FYP? Discounted.

From July 16 to 17, you’ll find the lion’s share of all sorts of beauty products discounted — but only for a limited time. That’s why it’s important to ensure your Amazon account is linked to a Prime membership.

If you don’t have a Prime membership, sign up for a 30-day free trial to shop Prime Day.

RELATED: Best Amazon beauty products to shop now

The retailer’s two-day shopping event is one of the most-anticipated of the year, so you’ll want to *quite literally* shop ’till you drop. After all, it surely isn’t our first rodeo reporting on the best deals here at Post Wanted, and we’ll be covering the best in beauty — and, all other topics — around the clock during Prime Day.

My tips, as a full-time beauty product reviewer and commerce reporter? Take full advantage of premium beauty items like hair masks and eye creams. It’s also not a bad idea to cherry-pick a quality facial sunscreen from Amazon’s catalog, as it’s a daily-use skincare essential.

RELATED: Best #BeautyTok products we reviewed

As someone who has tried nearly every beauty brand and swatched every kind of formulation from whipped cream to gel cleanser, below is what I title, “The Only Beauty Shopping List You’ll Need.”

Click to jump to a specific section:

Beauty & Skincare | Premium Beauty | Haircare | Makeup | Sunscreen | Oral Care

Beauty & Skincare

Hero Cosmetics Mighty Patch Original (36-Count)

Meet one of my all-time favorite beauty products that deserves a *mighty* award: the Hero Cosmetics Mighty Patch Original (36-Count). The No.1. Amazon best-seller has nearly 145,000 glowing reviews for its ability to basically erase your whiteheads overnight. Not to mention, it’s something you always want to have on hand — and never run out of. Thus, why you should add it to your Amazon cart, like right now.

“One box of the Mighty Patch sells every two seconds, and you can now stock up on these must-have pimple patches,” Hero Cosmetics exclusively shared with The Post.

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Nécessaire The Body Wash — Eucalyptus

This Prime Day, Nécessaire is hosting 20% off its entire brand. The premium brand is one of the most luxe for your shower, with its signature Body Wash worth every last penny. It’s a dream if you have sensitive skin and allows you to soak in the self-care while gently moisturizing and cleansing away impurities.

For less than $25, it’s an item I’d recommend adding to your cart before it returns to full price.

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TruSkin Vitamin C Facial Serum

Skin that’s a little bit brighter than before yields a more youthful complexion, which is why grabbing a vitamin C serum may be your next best find. The TruSkin Vitamin C Facial Serum isn’t only an Amazon best-seller with more than 143,000 sensational (ahem, skin-sational) reviews but it contains dermatologist-approved ingredient hyaluronic acid to help make the skin more supple.

Even better, the 2-ounce bottle is a whopping 46% off during Prime Day, so the brand is practically giving it away.

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innisfree Super Volcanic Pure Clay Mask

The quest to finding a swoon-worthy face mask is one of the most fun; after all, there are so many options to choose from and it’s only a matter of time before you’re like me and rotate between dozens.

The innisfree Super Volcanic Pure Clay Mask is one of my personal favorites, namely for its texture and ability to effectively minimize pores, especially on the nose and at the apples of the cheeks. Impressively, it’s less than $15 in honor of Prime Day and contains glycolic acid to exfoliate the skin as well.

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Mario Badescu Super Rich Olive Body Lotion

At an impressive 40% off this Prime Day, the Mario Badescu Super Rich Olive Body Lotion is a nurturing option to apply after your shower. The brand is one my absolute favorites because it’s affordable (now, even more so) and effective. This formula is like a dream and even measures up to some more expensive body butters and lotions I reviewed.

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belif Moisturizing Eye Bomb

After reviewing more than 50 eye creams, the belif Moisturizing Eye Bomb is a blessing for dry skin. Yes, it truly is an “eye bomb,” hitting your under-eye region with the most incredible moisture and smoothness. If I were you, I’d grab it while it’s 30% off.

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Physiogel Calming Relief Redness Relieving Facial Cream

Whether you have acne-prone skin or simply find yourself with red flush you don’t want, the Physiogel Calming Relief Redness Relieving Facial Cream is a top-rated Korean Derma skincare brand that’s also accepted by the National Eczema Association.

More than 1,000 Amazon shoppers flock to it monthly and it’s on one of the best Prime Day beauty deals right now at 40% off.

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Sol de Janeiro Brazilian Bum Bum Cream

After reviewing the near-entirety of Sol de Janeiro, I can attest its signature Brazilian Bum Bum Cream is worth every penny. For Prime Day, it’s 15% off — as is the case with the whole brand! — so it’s worth treating yourself to some dreamy self-care for your bum bum.

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Cetaphil Gentle Skin Cleanser

Dermatologist-adored and one of my most-recommended face cleansers for sensitive skin, the Cetaphil Gentle Skin Cleanser does the job of removing impurities and nourishing the skin impressively well. Now, it’s 20% off just in time for Prime Day, so now it’s even more affordable. What’s better than that?

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eos Creamy Body Care Set: Vanilla Body + Shave & Lavender Shave (3-Pack)

The eos Creamy Body Care Set — specifically its Vanilla Cashmere Body Lotion — is one of the yummiest-smelling lotions I have in my collection. Thankfully, the brand is offering its three-pack for less, including two travel-friendly shave creams that can sit on your shower shelf. Woohoo.

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RoC Retinol Correction Line Smoothing Night Serum Capsules (30-Count)

For 20% off this Prime Day, the RoC Retinol Correction Line Smoothing Night Serum Capsules (30-Count) is like your one-a-day vitamin: simply squeeze the capsule for an improved result over time. Not only do they help with fine lines but they also help fade acne scars. It’s a now-discounted, lavish serum to apply nightly.

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Premium Beauty

LANEIGE Vanilla Lip Sleeping Mask

The LANEIGE Vanilla Lip Sleeping Mask is a much-anticipated SKU that’s on sale this Prime Day and one you should keep on your nightstand or vanity 24/7. Its vanilla flavor is here to steal the spotlight from its cult-favorite berry predecessor, but the incredibly dreamy and sweet consistency makes it worth the on-sale grab. It’s one of my favorites for smoothing out my lips, especially before applying lip liner.

For more options, check out our guide to the best lip masks we reviewed.

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Sunday Riley Good Genes All-in-One Lactic Acid Treatment

The Sunday Riley Good Genes All-in-One Lactic Acid Treatment is one of the best splurges you can buy — one that’s actually worth your money. I love using mine at nighttime because it gently exfoliates and moisturizes my skin before any cream I dab onto my cheeks, forehead and chin.

My skin is noticeably clearer and brighter even after one use, and I like to use mine every other day. Sunday Riley, you have my heart (especially for 20% off this Prime Day!)

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Moroccanoil 4-in-1 Blow-Dryer Brush

I’m screaming, because the Moroccanoil 4-in-1 Blow-Dryer Brush is 30% off during Prime Day and my favorite hair tool I’ve reviewed by far (trust me on this). Essentially, I’m a walking advertisement for this product because it’s worth the price — even better than my Dyson Airwrap; hot take, I know — and leaves my hair smoother than ever.

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Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

Finally, that somewhat-expensive beauty item that is now on sale at 30% off to justify buying. The Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum is a top-rated choice for a reason, with nearly 50,000 glimmering reviews and more than 10,000 beauty buyers purchasing it each month.

When I began using this product, I instantly found it great for my sensitive eyes but also effective when used over time. The ends of my lashes started naturally curling upwards, longer than before. It’s worth grabbing if you commit to using it avidly for the first few months.

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Sunday Riley Luna Retinol Sleeping Night Oil

There are few things that are better than Sunday Riley on sale, but retinol is a close second. The superstar anti-aging ingredient is well-formulated inside this glossy potion bottle, helping to diminish the appearance of pores and wrinkles. It’s a lightweight, dreamy product I love using in the evenings, so it’s worth that 20% off grab.

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PCA Skin ReBalance Daily Moisturizer

The PCA Skin ReBalance Daily Moisturizer is 20% off during Prime Day and is a suitable, creamy and decadent cream to suit a variety of skin types. Whether you have dry skin or oily skin, its feather-light texture is renowned by more than 1,000 happy beauty shoppers who have integrated the formula into their daily routines.

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LANEIGE Cream Skin Cerapeptide Toner & Moisturizer

Quite revolutionary to say the least, the LANEIGE Cream Skin Cerapeptide Toner & Moisturizer is a two-in-one skincare essential that’s not only an incredible value but a dreamboat to quench dry skin. Its ability to help balance the skin (the toner) and moisturize (the cream) makes it a one-of-a-kind product on the market. Of course, it’s a regularly used product of mine.

This Prime Day, this premium beauty product is less than $30. But hurry, you’ll only find it on sale for two days.

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Olay Smooth & Renew Retinol Face Moisturizer

The Olay Smooth & Renew Retinol Face Moisturizer hails from one of my favorite drugstore brands (and that’s saying something, as my feet like to shuffle their way into Sephora or Ulta). This Prime Day, reap the benefits of 30% off. Its consistency is *chef’s kiss,* after all.

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belif Super Drops Niacinamide Golden Glow Serum

One of my favorite new beauty launches of 2024 is the belif Super Drops Niacinamide Golden Glow Serum, hands down. It’s not quite a bronzing drop but not quite your run-of-the-mill niacinamide serum, either. It’s a drop of heaven (truly) that creates that healthy, glow-kissed face base. Trust me when I say it’s the vitamin C-infused skincare product worth the on-sale grab right now.

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Malin + Goetz Grapefruit Face Cleanser

The Malin + Goetz Grapefruit Face Cleanser is beloved by men and women alike for its effective purifying feel and ability to help balance the skin. With this formula, you can even tone your skin as well, so it’s even more of a no-brainer buy this Prime Day, while it’s on sale.

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Avène Eau Thermale Thermal Spring Water

The Avène Eau Thermale Thermal Spring Water is your quick-fix to the need for a refreshing spritz. It’s one of my go-to options to refresh my sensitive skin before applying makeup — or, in the middle of a hot summer day — and it’s now at an unbelievable price point.

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Caudalie Beauty Elixir Face Mist

Caudalie exclusively told Post Wanted that the Beauty Elixir Face Mist is “a tried-and-true celebrity makeup artist staple to prep, set and glow!” We love using this fresh mist and you can score the premium beauty buy for just about 50% off this Prime Day.

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Haircare

COLOR WOW Dream Coat Supernatural Spray

Enter one of the most sought-after haircare products on the market. The COLOR WOW Dream Coat Supernatural Spray is essentially a case study for social media-viral beauty products, with this one helping to give your locks a bit more body. During Prime Day, it’s 20% off.

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Revlon One-Step Blow-Dryer Brush

One of the best blow-dryer brushes we reviewed is the Revlon One-Step Blow-Dryer Brush, an affordable model that’ll help offer salon-worthy style. It’s discounted even more this Prime Day, and always a fan-favorite among Post Wanted readers.

For more, check out our review of the Revlon One-Step Blow-Dryer Brush.

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COLOR WOW Root Cover-Up

Whether you have gray hair or simply want to touch up your hairline for slicked-back looks, the COLOR WOW Root Cover-Up is one of the best products for the job. The brand has you covered (ha!) with a 30% off discount this Prime Day, too. Multiple shades are available to best suit your hair color.

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Dr. Groot Miracle In-Shower Treatment

Any product that claims to do anything in five seconds makes me a bit skeptical – but that’s until I tried the Dr. Groot Miracle In-Shower Treatment. It’s so revolutionary that I ended up telling everyone about it IRL. Once applied to the hairline with the bottle’s nozzle, I tangibly feel my hair feeling as smooth as silk.

That said, it’s one of the best items on this list to pick up while it’s on sale. You may also want to grab the brand’s Hair Thickening Shampoo to apply after this product in the shower as it’s also 30% off for Prime Day.

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IGK Good Behavior 4-in-1 Prep Spray

One of my favorite haircare brands (to ever exist, truly) is IGK. Its IGK Good Behavior 4-in-1 Prep Spray is one of my most-used after every shower because it helps tame frizz, serves as a heat protectant, leaves my hair smooth and smells amazing. For 30% off during Prime Day, it’s a deal I’m telling everyone about.

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amika Perk Up Talc-Free Dry Shampoo

One of the best dry shampoos, now on sale. Shop the amika Perk Up Talc-Free Dry Shampoo that’s 30% off for Prime Day. Its scent makes it a snag-worthy option and you’ll want to use it on the regular — like I do.

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FEKKAI Full Blown Volume Shampoo + Conditioner

One of my favorite shampoos ever is the FEKKAI Full Blown Volume line. Impressively, the entire brand is 30% off for two days only (thank you, Prime!) Truly, you’ll feel a difference in the thickness of your hair, as is the case with any good volume shampoo like this one. And, the conditioner is included!

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Remington Shine Therapy 2-Inch Hair Straightener Iron

The Remington Shine Therapy 2-Inch Hair Straightener Iron is the perfect pick-me-up if you’re on the hunt for a new hair tool on a budget. It has earned a rank as a No.1 Amazon best-seller with more than 12,000 beaming reviews for its quality and efficiency.

This Prime Day, it’s less than $30 for you to grab. Remington has been one of my go-to collections for hair tools — especially hair straighteners and curlers — so it’s worth the buy if you’re looking for a new one, without breaking the bank.

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Fable & Mane HoliRoots Hair Oil

Lovers of hair oil, rejoice. The Fable & Mane HoliRoots Hair Oil is one of the most luxe bottlews I’ve tried, helping to make my hair strands naturally healthy with each use. The packaging is both dreamy and elegant to use, but the magic is what’s inside. I love how it contains castor oil, too.

This Prime Day, enjoy 20% off the brand’s holy grail product. It’s worth trying if your goal is to achieve shinier, healthier hair when you vow to use it consistently.

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Makeup

Urban Decay Naked3 Eyeshadow Palette

The Urban Decay Naked3 Eyeshadow Palette is one of the best eyeshadow palettes we reviewed and creates that stunning feminine glam look that can be seamlessly transitioned from day to night.

I’ve been using mine since high school (note: nearly a decade) and the included brush is one of the most well-made I’ve buffed and blended with. And now, it’s nearly $20 off for you to grab at a discount.

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Well People Expressionist Pro Mascara

Your next best mascara is now 30% off. The Well People Expressionist Pro Mascara has one of the best brushes I’ve tried and helps create the effect of fuller-looking lashes with only three swipes. With a rich color and a cruelty-free formulation, it’s a tube to add to your cart without a second thought.

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Maybelline Lash Sensational Sky High Mascara

This Prime Day, you’ll snag 15% off on the already budget-friendly Maybelline Lash Sensational Sky High Mascara. It’s one of the best drugstore mascaras — if not the best — and surely worth that add-to-cart purchase.

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The Original MakeUp Eraser

For a simple makeup remover worth taking with you everywhere, the The Original MakeUp Eraser is fit for the job. It’s a premium beauty item that’s reusable, washable, sustainable and dermatologist-recommended, so you’ll want to grab it while it’s 30% off during Prime Day.

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Sunscreen

EltaMD UV Clear Tinted Broad Spectrum Face Sunscreen SPF 46

As one of the best facial sunscreens we reviewed, the EltaMD UV Clear Tinted Broad Spectrum Face Sunscreen SPF 46 offers a cosmetically elegant finish that protects against both UVA and UVB rays. It’s excellent for dry and sensitive skin, especially, and is beloved for its ability to help protect acne-prone skin as well.

During Prime Day, the take-everywhere tube is 20% off, has garnered more than 17,000 rave reviews and contains niacinamide to help balance the skin. No white cast here, either.

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belif The True Cream Aqua Bomb Sunscreen Broad Spectrum SPF 45

Wonderfully elegant and clad with that hydration it-factor, the belif The True Cream Aqua Bomb Sunscreen Broad Spectrum SPF 45 is a lightweight formula that deserves a spot in everyone’s skincare routine. It absorbs well, doesn’t leave a white cast and tops over moisturizer beautifully.

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Keys Soulcare Protect Your Light Daily Moisturizer SPF 30 Sunscreen

Take a page from Alicia Keys’ playbook with her signature Keys Soulcare Protect Your Light Daily Moisturizer SPF 30 Sunscreen. Protecting against both UVA and UVB rays, this vegan formula doesn’t leave a white cast and applies softly to the skin, absorbing well.

It’s enriched with niacinamide to help make your face more youthful and supple, too. This moisturizer with SPF is 30% off, which is your sign to try the celeb-owned brand.

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TULA Protect + Glow Daily Sunscreen Gel

For a glowy base, shop the TULA Protect + Glow Daily Sunscreen Gel that’s now 25% off during Prime Day. It protects against both UVA and UVB rays, has a creamy finish that’s superb for dry skin and is one of my most-worn options.

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Oral Care

Crest 3D Whitestrips Teeth Whitening Kit (44 Strips; 22-Count)

One of the most-purchased items during Prime Day is the Crest 3D Whitestrips Teeth Whitening Kit (44 Strips; 22-Count), one of the best teeth whitening kits we’ve tried and can’t stop using. It’s one of those things you never want to pay full price for, and you’ll see results with consistent use.

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This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest and greatest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include reviewing the viral Korean beauty brand, Cosrx, and testing dermatologist-recommended acne cleansers. Victoria has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

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