40% Of Consumers Expected To Shop Amazon’s Prime Day

Amazon Prime Day is scheduled for July 16 and 17.

With Amazon’s summertime Prime Day on the horizon, a new consumer survey from Numerator found that 40% of U.S. households are expected to shop what has become a benchmark in the seasonal promotional calendar.

The results were part of Numerator’s The Opportunity and Impact of Digital Sales Events, which analyzes six key online retail events in the United States from Amazon, Walmart, and Target. In 2023, July sales events overlapped for all three retailers and lifted omnichannel traffic by 11% overall, compared to the average week. 

Amazon, which will hold its next Prime Day on July 16 and 17, benefited the most from its July Prime Day event, while Target and Walmart saw better traffic and sales with their October Circle Week and Holiday Kickoff events, respectively, Numerator said.