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I visited Technogym’s bizarre and brilliant treadmill factory – and it’s like Wonka’s Chocolate Factory for fitness fans

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I visited Technogym’s bizarre and brilliant treadmill factory – and it’s like Wonka’s Chocolate Factory for fitness fans

In 86-degree Italian heat, amid a sea of burnt yellow fields, an armada of robot lawnmowers tend to lush green grass. Behind them sits a vast building made from sheets of spotless glass. This is the Technogym Village. 

The Italian fitness giant is known globally for making some of the best treadmills and exercise machines on the market, and stocks commercial gyms and hotels worldwide. If you’ve been to one or two popular gym chains in your life, and not just used exercise equipment like Peloton at home, it’s likely that you’ve tried a Technogym product before. 

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