8 Top Fitness Industry Trends (2024 & 2025)

Another example is powerbuilding: powerlifting plus bodybuilding.

Search growth for the keyword “powerbuilding” over 5 years.

6. Consumers Focus on Flexibility and Functional Strength

Many people’s fitness goals still revolve around losing weight and building muscle.

But here’s a parallel movement happening as well:

A focus on pure physical performance.

Strength through a full range of motion.

And gymnast-like flexibility. (To be able to go through more ranges of motion in the first place.)

As well as proper form and posture.

Yoga mats have been flying off the shelves lately for the same reason.

The number of people searching for “yoga mat” is down compared to peak lockdowns. But are still higher over 5 years.

7. New Diets Emerge

New fad diets come and go every year.

But very few of those will stand the test of time.

That said, there are a few relatively modern-day diet trends that don’t appear to be going anywhere.

Removing meat from your diet has been a very long-term trend.

Search volume for the word “vegan” has increased 84% over the past 10 years. 

More and more people are turning to plant-based.

Whether for health reasons, ethical reasons, or environmental concerns. 

And companies like Beyond Meat, Impossible Food, and Laird Superfood are making it easier than ever to go meatless.

The vegan Impossible Burger.

America’s “plant-based meat” industry is growing rapidly and is expected to be worth $27.9 billion by 2025.

There’s even a vegan version of the super low-carb ketogenic diet.

But for the most part, keto sits at the opposite end of the spectrum from veganism.

So is keto here to stay?

Maybe not.

At least, not if search trends are any indication:

Searches for “keto” have peaked and are declining.

The even more extreme carnivore diet looks like it may be fading fast, too.

Intermittent fasting looked to have more staying power.

Its search volume had been rising steadily for years. But it looks as though we may now be past the peak:

Searches for “intermittent fasting” over the last decade.

8. The Recovery Equipment Market Takes Off

Eercise recovery was traditonally summed up with one word: “Rest”.

But thanks to emerging research into workout recovery, it’s clear that rest is only part of the equation.

This is why there’s a growing market for exercise recovery equipment.

One of the most interesting new products in this category are massage guns:

Searches for “massage gun” are up 2,100% in 5 years.

Massage guns work by delivering strong pulses to a specific area of the body.

Proponents claim that the products shorten recovery times and loosen up tight knots.

Theragun initially put massage guns on the map.

But there are plenty of new players in this emerging space.

Vibrating rollers are another growing product in the recovery equipment niche.

Searches for “vibrating roller” are up 667% over the last 10 years.

Vibrating rollers are like traditional foam rollers…that vibrate.

Research published in the International Journal of Sports Physical Therapy discovered that foam rollers can aid recovery times. 

Adding vibration to traditional rollers is designed to help make rolling out tight muscles more effective.

Conclusion

That wraps up our list of the top fitness industry trends for the next 3-4 years.

The fitness world has always been fast-changing. And as technology influences this industry more and more, those changes will happen even faster.

From fitness clubs adapting to a post-pandemic world to fitness programs becoming high-tech, it’s an incredibly exciting time to be involved in the space.