Want more deals? Visit CNN Underscored’s Guide to Prime Day for wall-to-wall coverage of the best discounts to be found during Amazon’s massive sale
Amazon Prime Day may be leading the charge for summer sales this week, but that doesn’t mean it’s the only retailer to be offering the season’s best deals. There are plenty of reasons why shoppers may choose to buy from retailers other than Amazon, and we’re all for saving money. Whether your favorites are only stocked at one niche place or you’re looking for a personal gift for someone special, these sales have got you covered.
Below, you’ll find all the best competing sales that coincide with Amazon’s Prime Day deals. This year’s highlights include retailers like Best Buy and Walmart getting in on the savings, as well as options for supporting sustainable and small businesses. Every category under the sun is getting in on the savings.
• Aday: Take $50 off your first clothing order of $300 or more when you use code CNN50 at checkout.
• Coola: Take an extra 10% off already-discounted sunscreen bundles when using code CNN10 through July 16.
• EarFun Wave Pro: Some of the best budget headphones we’ve tested are now even more affordable with code EWPROCNN.
• Higherdose: Take 20% off the company’s Red Light Mask to promote healthier hair with code CNN20.
• Onsen: Take 25% off on Onsen’s entire collection of towels with code CNNDEALS.
• Proclaim: Save $150 on this advanced teeth-cleaning system when you use code CNN150 at checkout.
• Volcanica Coffee: Enjoy 20% off your next cup of joe or morning brew with code CNN20OFF.
• Wellbots: Save an extra 10% on Anker’s EverFrost 40 battery-powered cooler when applying code CNNCOOL10 at checkout.
This might not be the newest model, but Apple’s 13-inch MacBook Air M2 is still more than capable of handling daily browsing and email needs as well as everything back-to-school season will throw at you this upcoming semester.
Sony just launched its new Underscored-approved Ult Wear headphones earlier this spring, and now the first discount is here. Booming bass and solid ANC were just two of the highlights that make these worth a closer look.
Monos’ slick, easy-wheeling carry-on is on sale right now for a solid $65 off the purchase price, giving you that much more to treat yourself with while you’re away.
• Apple: Apple’s Back to School offer is already live, meaning college students and educators can get a gift card worth up to $150 plus 20% off AppleCare (on top of already-discounted pricing) on Mac and iPad products.
• Best Buy: Shop the annual Black Friday in July event for savings on all your favorite tech brands.
• Bookshop: Load up on books during this competing Prime Day initiative — you’ll get free shipping through July 17 and a tote bag with any purchase over $100.
• Macy’s: Find deals on fashion, beauty, homewares and more during Macy’s All-Star Week.
• Ikea: Outfit a dorm (or grown-up apartment) with well-designed, affordable furniture and storage solutions for up to 30% off.
• Nordstrom: A ton of your favorite brands are discounted during Nordstrom’s Anniversary Sale.
• REI: Save on outdoor essentials during REI’s Camping Sale.
• The Home Depot: Shop savings on grills, plants, outdoor power equipment, appliances and more right now.
• Walmart: Shop deals on everything from grills to beauty to kitchen appliances.
• Wayfair: Shop the mega-retailer for deals on indoor and outdoor furniture, appliances, decor and more.
• Woot!: Amazon’s sister site has tons of great deals on brands like Dyson, Apple, Olaplex and more.
Best clothing, shoes and accessories deals
Save on summer apparel, workout wear and more
Comfortable, versatile and flattering on all body types, this cotton rib tank dress from Skims checks all the boxes.
This airy cotton maxi skirt comes in three lengths and features a smocked waist for extra comfort and stretch. Spend $100 at Gap and save an extra 30%.
These jeans take the classic 501 fit and give it a slouchy retro twist. Choose your favorite wash and take an extra 50% off at checkout.
• Abercrombie & Fitch: Take 20% off nearly everything at Abercrombie & Fitch today.
• Adidas: Now through July 16, get 25% off full price and sale items with code STOCKUP.
• Allbirds: Cute-as-a-button kids’ shoes — aka Smallbirds — are just $25 with code SMALLBIRDS25.
• Ana Luisa: Get up to 30% off when you buy three or more jewelry items.
• BaubleBar: Now is the perfect time to add a little sparkle to your outfits with 20% off sitewide at BaubleBar.
• Blue Nile: Get up to 35% off select jewelry that sparkles at Blue Nile.
• Bonobos: Take 30% off a ton of men’s clothing and accessories.
• Crocs: Spend $100 and save $30 on your order.
• Eyebuydirect: Shop BOGO deals on prescription eyewear, plus 20% off lenses and more deals, now through July 17.
• Gap: You can take 50% your entire purchase during Gap Days, so if you need to refresh your wardrobe basics, now’s the time.
• GlassesUSA: Find BOGO deals on eyeglasses and sunglasses, 30% off contact lenses and more deals, plus free shipping.
• J.Crew: From swimwear to sandals to sundresses and more, J.Crew has everything you need for a summer wardrobe refresh for up to 70% off.
• Kay Jewelers: Take up to half off select pieces.
• Lands’ End: Shop the High Summer Sale Event for 40% off sitewide and up to 75% off clearance items.
• Levi’s: Save on denim, tees and more during this buy two, get 30% off sale.
• Madewell: Score up to 70% off during this summer sale. Use code COOLDOWN.
• Maisonette: Outlet items for home and baby are up to 70% off during the End of Season Sale.
• Nordstrom Rack: Take up to 65% off designer clearance.
• Reebok: Through July 17, take up to 65% off activewear, sneakers and more.
• Skims: If you’re a fan of Kim Kardashian’s brand of sleek underwear, shapewear and loungewear, don’t miss steep savings during the Skims Bi-Annual Sale.
• True Classic: Save up to 55% on quality men’s clothing.
• Under Armour: First responders, medical personnel, teachers and the military can get 40% off until tomorrow.
• Urban Outfitters: A bunch of summer wardrobe classics — tanks, shorts, sunglasses and more — are up to 82% off at Urban. Plus, take an extra 50% off select items and save up to 40% on home items.
• Zales: Save up to 50% during the Black Friday in July event. The retailer also is taking 30% off almost everything.
Best tech and appliance deals
Save on smartphones, laptops, vacuums, TVs and more
One of our favorite iPhone 15 cases, this is easily the best way to cover your Apple handset in leather. Now for even less!
Samsung’s The Frame TV doubles as an art display and is a perennial favorite here at Underscored — and it’s deeply discounted right now.
The 1More SonoFlow wireless over-ear headphones sound better and have more effective noise-canceling than anything we’ve tested at this low price.
• 1More: Get over 50% off select items or buy one, get one free on headphones and other tech.
• Apple: Apple’s Back to School offer is already live, meaning college students and educators can get a gift card worth up to $150 plus 20% off AppleCare (on top of already-discounted pricing) on Mac and iPad products.
• Best Buy: Shop the annual Black Friday in July event for savings on all your favorite tech brands.
• Dyson: Save hundreds on a variety of vacuums and hair tools.
• EarFun: For anyone interested in budget-friendly earbuds, EarFun is the name to know. The brand has consistently held the top spot of our best budget earbuds rankings, and right now you can score deals on a bunch of models.
• EcoFlow: Save thousands on generators and power stations with up to 40% off.
• Nomad: Save up to 50% on some of our favorite leather iPhone cases and more.
• Owlet: Owlet, the brand behind innovative smart baby monitors, is offering up to $100 off devices and a free fabric sock with Dream Duo 2 purchase.
• Roborock: Save up to $650 on powerful robot vacuums from now until July 21.
• Samsung: Find deals on TVs, home appliances, wearable tech and more.
• Sonos: In the world of premium speakers, Sonos is always a top contender, delivering excellent sound quality and a streamlined setup. But they aren’t cheap, so take advantage of these rare discounts on the new Roam 2, Era 100 and more.
• Windmill AC: Keep your home cool in style with the gorgeous Windmill AC, which offers a bevy of other benefits: whisper-quiet airflow, convenient Wi-Fi connection and energy-saving considerations. The units are up to $80 off right now.
Save on mattresses, sheets, weighted blankets and more
Springy yet relatively firm, this breathable hybrid mattress offers an eco-friendly, hypoallergenic sleep experience.
Pamper yourself every night with this gauzy cotton set, which includes a duvet cover and pair of shams. The bundle is 44% off today.
Ideal for nappers, the Wiggle Pillow is a floppy yet supportive, tie-able pillow that offers full-body support and features a removable, machine-washable cover.
• Amerisleep: You can get $500 off any mattress with code JULY500.
• Avocado: Sustainably made mattresses and bedding are up to $1,540 off, no code needed.
• Bear: Score sitewide savings, plus get free sleep accessories with the purchase of a mattress.
• Birch: Get 25% off sitewide, plus two free Eco-Rest pillows with a mattress purchase using code JULY25.
• Boll & Branch: From signature cotton to cozy flannel, airy linen to silky-soft percale, Boll & Branch bedding is 20% off sitewide with code SUMMER24.
• Brooklinen: Brooklinen earned top marks in our testing of linen and cotton sheets, plus rave reviews on cozy socks, laundry detergent, down comforters and more. Enjoy 20% off sitewide and up to 35% off bundles during the Heat of Summer Sale.
• Brooklyn Bedding: This brand makes mattresses that work to regulate your body temperature on multiple levels. Shop 30%-off sitewide savings with code FLASH30.
• Buffy: Score ultra-soft sheets, plush comforters and more for 20% off or more sitewide.
• Casper: During the Prime Time Sale, save up to 30% on all mattresses, including premium Underscored-favorite models like the Snow and Hybrid Snow.
• Crane & Canopy: Through July 17, take up to 40% off bestselling bedding and home decor.
• Coyuchi: During the SummerSpend & Save event through July 22, take 25% off orders of $1,000 or more, 20% off orders of $500 or more and 15% off orders of $250 or more.
• Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Score up to 40% off during Cozy Days with code CNNUNDERSCORED.
• Ettitude: All the company’s premium bamboo sheets and bedding solutions are now 25% off. No code needed, as the discount applies in your cart.
• Helix: Helix is offering up to 30% off sitewide and two free Dream Pillows with a mattress purchase.
• Marlow: Sporting an innovative zipper that allows you to customize firmness, Marlow pillows offer near-universal comfort and versatility for any sleeper. Get 20% off sitewide, plus up to an extra 30% off when you stock up.
• Naturepedic: Certified organic mattresses and bedding are 20% off sitewide.
• Nolah: Through the end of the month, take 35% off sitewide. Opt for the premium Evolution model for seven layers of cooling technology, or the editor-approved Natural model constructed with sustainable and organic materials.
• My Sheets Rock: Stay cool at night with 15% off temperature-regulating bedding with code HEATWAVE24.
• Parachute: Enjoy a rare discount from the beloved brand responsible for our favorite linen sheets during Parachute’s Warehouse Sale. Discounts are up to 70% off.
• Piglet in Bed: Achieve the cozy haven of your dreams with Piglet’s signature linen bedding and get up to 50% off select pieces right now.
• Sleep Number: Save 25% on temperature-regulating smart beds like the popular i8 model and score 30%-off deals on pillows and sheets.
Best furniture and home decor deals
Save on sofas, rugs, candles, cleaning supplies and more
If you’re lacking closet space, an attractive dresser like this one is your new best friend, offering a ton of storage (and a chic surface to display your trinkets).
• Albany Park: Right now at Albany Park, enjoy low prices — up to 35% off — on cozy yet sophisticated home furnishings.
• Arhaus: Artisan-crafted seating from armchairs to sectionals and more is 20% off during this summertime sale.
• Ban.do: Save up to 60% off during this flash sale, which includes finds like a Baggu crossbody, wide-legged Levi’s and more.
• Branch: Until July 17 you can get up to 15% off chairs and bundles.
• Crate & Barrel: Find savings across categories, from rugs to outdoor furniture to kitchen essentials and more.
• Ikea: Outfit a dorm (or grown-up apartment) with select well-designed, affordable furniture and storage solutions up to 30% off.
• Joybird: Save 25% sitewide and up to 30% on sofas and sectionals.
• Lovesac: Take 25% off innovative furniture like the adaptable Sactional sofa.
• Ruggable: Score 15% off one rug and 20% off two or more rugs until July 21.
• Rugs USA: Take an extra 20% off everything, including already-discounted rugs with code SUN20.
• Slumberland: Mattresses start at just $99 and save up to 57% on furniture.
Best kitchen and dining deals
Save on cookware, water bottles, countertop appliances and more
Featuring a bowl-lift design that’s ideal for large batches, this 5.5-quart stand mixer can whip up everything from cookies and cakes to breads and pastas.
The cast-iron version of the brand’s beloved Always Pan performs well and is easy to maintain. Plus, it looks downright lovely on your stovetop.
This slim, compact hand blender is packed with power, making it a versatile tool you can use to make smoothies, soup and more. Save $50 on a bundle today.
• Beast Health: Powerful blenders (that look chic on your countertop) are up to 20% off in a range of colors and sizes.
• Caraway: Shop everything from food storage sets to entire stainless steel cookware — orders $625 are 20% off.
• Great Jones: Save on premium cookware sets, baking sheets and so much more for adding a high-end finish to your kitchen or baking setup.
• KitchenAid: Save on iconic (and Underscored-approved) stand mixers and other countertop appliances, now through July 20.
• Our Place: Take up to 30% off versatile, stylish cookware sitewide.
• Sur La Table: Right now, you can save on all your favorite brands — including Le Creuset, All-Clad, Staub and more — as part of the Cyber Summer Deals event.
• Truff: Truffles are full of umami, which is what makes them so crave-worthy and delicious. Even if you can’t get the real thing, you can get 30% off sitewide with code PRIMEDAY.
• Vitamix: During this Summer Sale, save up to $100 on premium blenders through July 27.
• Volcanica Coffee: Take 35% off three bags of coffee and get free shipping.
Save on makeup, skin care, hair tools and more
Bundle the bestselling Lip Cheat liner, Matte Revolution lipstick and Lip Lustre gloss, all in the nude-pink Pillow Talk shade, for a glamorous look.
The bestselling Gimme Brow+ gel comes in a variety of hues, making it easier than ever to fluff up your brows to match your hair color. Save 50% in the jumbo size.
Achieve the beachy waves of your dreams minus the damaging heat with this satin curling set. Use code SUMMER20 for 20% off.
• Benefit Cosmetics: Benefit’s Summer Beauty Sale is offering up to 65% off brow, lip and skin products.
• Charlotte Tilbury: Save up to 40% on select beauty bestsellers during this Summer Sale.
• Dermstore: Dermstore’s Member Sale is happening now, so join the club for exclusive discounts on your favorite skin care brands.
• Kitsch: Get 20% off hair care and more sitewide, as well as free shipping on orders of $35 or more, using code SUMMER20.
• Kora Organics: Save up to 50% when you buy products closer to expiration than Kora’s standard offerings.
• Korres: Take up to 30% off sustainable Greek skin care bundles.
• Murad: Shop bestselling skin care and score 20% off sitewide, plus get extra rewards points.
• Paula’s Choice: This skin care brand is offering free gifts with your order. Use code SUMMER.
Save on suitcases, neck pillows, carry-ons and more
This suitcase’s removable laptop sleeve gives you the convenience of a second laptop bag with the ease of a single spinner. Plus, it’s stylish to boot.
Revolutionize your travel game with this editor-favorite bag. Offering a sleek, chic look and a massive 50-liter capacity, this weekender bag might just replace your rolling carry-on luggage.
Perfect for travel or your everyday schlep to the office, this briefcase can features a padded laptop sleeve and a back compartment for files.
• Belkin: Save on summer travel tech, from best-tested smart plugs to editor-approved wireless chargers and much more.
• Delsey: Shop deals up to half off during this extended 4th of July sale.
• July: Save on gorgeous Underscored-approved luggage and travel accessories, now 20% off sitewide.
• Lo & Sons: Get up to 50% off on stylish and functional bags right now.
• Monos: Luggage is up to 35% off for two days only.
• Travelpro: Take 25% off sitewide.
• Samsonite: Save on trusty luggage from Samsonite (like our favorite hardshell carry-on), thanks to sitewide deals of up to 40% off.
Best outdoor and patio sales
Save on grills, tools, camping gear and more
Versatile and machine-washable, Rumpl’s sustainably made blankets are durable enough for the outdoors yet cozy enough for the couch.
This large tumbler will keep your drinks cold all day long this summer. Save 20% on the Camp Green colorway.
This brown wicker sectional is designed to hold up against the elements, and it’s on clearance at 40% off right now.
• Blackstone: Outdoor kitchen essentials — from griddles to pizza ovens and more — are 10% off sitewide.
• Outer: Revamp your patio with up to 40% off overstock outdoor furniture.
• Oru Kayak: After testing a range of Oru’s lightweight and portable kayaks, we were impressed by the foldable boats’ maneuverability and ease of setup. Right now, take 20% off sitewide and get free shipping.
• Rumpl: Take 40% off the versatile, waterproof Original Puffy Blanket — the biggest sale ever — through July 31.
• ThermoWorks: Meat thermometers and more grilling accessories are up to 40% off right now.
• Yeti: Yeti coolers and drinkware are famously durable, insulated and leakproof, and right now you can take 20% off in-stock items in the entire Camp Green colorway.
Save on treats, toys, carriers and more
This dog bed comes in four different sizes to accommodate all kinds of breeds.
West & Willow’s custom pet portraits make a perfect gift for any animal lover. Through July 17, the brand is offering 25% off sitewide using code FLASH.
Even the pickiest felines tend to favor Churu treats. Essentially Go-Gurt for cats, these squeezable, grain-free purees are on sale in a bunch of flavors.
• Petco: Save up to 40% pet essentials sitewide.
• West & Willow: West & Willow’s custom pet portraits (and more) make a perfect gift for any animal lover. Right now take 25% off sitewide with code FLASH.
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